Imagine a cup of freshly brewed artisan coffee from an independent coffee shop. Imagine the smell and the taste of it. It doesn’t get better than that, does it? But what is this cup to you? Is it something tasty to treat yourself or something to wake up and get you working?
Entrepreneurs go through a lot when building and growing their business. There is stress, sleepless nights, demanding clients and so on. We are short on sleep, energy and time. With so many things going on in our lives our willpower becomes very precious. So when it comes to making food choices there is often very little willpower left. So we take the easy route and as long as our choices aren’t too bad and save us time we are okay with it.
Over time meeting deadlines and checking things off start to drive the rest of our life. Among other things, dietary habits become subjected to the new lifestyle. Proper diet becomes less important as it takes time and planning.
While proper nutrition is disregarded, some foods get the role of helping us on this complicated journey. We can never say no to foods that save us time, give us energy and make us happy. And this is where the big problem lies: the achievement of business goals start to dictate how we consume certain foods.
Coffee and entrepreneurship
Coffee is the first one to get re-purposed for business goals. Life of an entrepreneur doesn’t exist without coffee. Work doesn’t get done without coffee. The day can’t start without coffee. Coffee becomes this miracle drink that lies at the core of productivity.
With all the benefits it has it is not surprising that coffee gets this role. It tastes great and it makes you feel great. It wakes you up and helps you focus. Its variations like the Bulletproof Coffee have even more benefits. Your brain feels happy after coffee since it allows various stimulants in our brain to run freely. It also has a number of great health benefits.
What could be wrong with coffee you might ask? You’re right, nothing. Coffee has nothing wrong with it. It is the way how entrepreneurs consume coffee today that’s becoming unreasonable.
What’s wrong with coffee
We drink coffee all the time. We drink it for breakfast to wake up. Then we drink coffee in the afternoon because we feel drowsy. We also drink it in the evening when we need to stay awake during the night to finish some work. We also drink coffee with syrup, toppings, sugar and cream. There is usually no limit to how much we drink it: 3 or 4 cups is still normal.
We are so wired on coffee, its positive or negative effects on health don’t even matter at this point. Coffee starts to serve one main purpose – give us energy. We become hooked on it and can’t imagine being productive without coffee. We start to treat coffee as the main source of energy.
What’s really going on
What that does is it masks the underlying problem – the lack of energy. Our lifestyle is far from being optimal and yet we expect our body to always perform well. Instead of going to bed we keep working at 11pm. And we need something that will keep us awake. But why do you need to work at 11pm? Is it procrastination? Perfectionism? Clients that know no limits? As a result, we don’t get enough sleep and we need coffee to wake up. Later the day we eat a lot of simple carbs for lunch which make us drowsy. Yet we don’t want to address our diet or work habits and rely on coffee to sustain ourselves.
Coffee provides temporary relief. If we don’t fix the underlying causes of lack of energy we would have to continue to rely on external stimulants.
Other ways to get energy
Besides, if it’s energy that entrepreneurs want, there are plenty of other ways to get it and maintain it. Things you can try:
- Get more sleep
- Get more exercise (try 7 minute workout)
- Don’t skip breakfast
- Make a green smoothie for breakfast
- Eat complex carbs for lunch
- Listen to your favorite song
- Go for a workout or yoga during lunch hour
- Walk around the block
- Take a power nap
- Do a 15-minute guided meditation
Then there a few natural alternatives to coffee that also provide a boost of energy. Substituting an occasional cup of coffee for any of them will be a good way to break the java habit. Here are some of them:
- Matcha tea
- Yerba Mate tea
- Any other pure green tea
- Chicory root
- Dandelion root
- Ginseng (pills or tea)
- Maca (pills or tea)
- Rhodiola rosea
- Cordyceps mushrooms
- Dark chocolate
- MCT oil
- Dandy Blend®
- Cafix Crystals®/ Teeccino®/ Pero®
- Vega Sport® Pre-Workout Energizer (sugar free)
The main purpose of this rant is not to dissuade you from drinking coffee. The main purpose is for you to think about your coffee habits and if you’re dependent on it. Think if your happiness, productivity or energy levels depend on coffee. Consider possible underlying causes. Maybe some things in your life like productivity or sleep needs adjusting.
Over to you!