The other day I had a realization. This realization definitely affected how I approach serving people and building the business.
But before that, a short preface…
Imagine a random non-technical problem (dealing with stress, public speaking, sales, etc). Then think how many different sources tell you what you should be doing to make things better. Take building a services business for example. You’ll find advice telling you to be on social media (especially LinkedIn for some reason), constantly update your blog, work with influencers, do interviews, go to networking events and do 258 other things.
How can you make sense out of this?!
How many of those “advisors” (or, my favorite – “Goddesses”) tell you how to find something that works for you? How many of them tell you how to implement those things into your busy life?
So many people are telling you what to do. It so often sounds like a monologue. Very few of them are having a dialogue with the people they are trying to help.
And that seriously annoys me. I do read a lot of materials on marketing and growth. But when every third email is a call to sign up for yet another “training”, it starts to drive you insane!
The realization came after watching a workshop built on the principles of the design thinking. The instructors didn’t give a lecture on what the participants should be doing. Instead, the instructors gave the participants a framework and made them critically think about their problem. The participants were then able to see their situation from another perspective and ask better questions. Each new element was seamlessly integrated with the subsequent one. It made total sense at the very end. Lots of insights and actionable items.
It felt like a slight nudge towards the goal. It seems to be a much better way of teaching.
Why can’t you build a whole business from the ground up like that?!
It’s easy to tell people what to do. However, if you truly strive to help your clients get results, you have to make sure that they can accommodate what you suggest. And this is where the understanding of what they are going through comes in play. These become essential: presenting them with a variety of tools, giving them a framework that allows them to ask better questions and gently guiding them on how to make their lives better.
This is why I am so excited about the design thinking approach! Simply telling people what to do to prevent burnout doesn’t seem to be engaging enough. It’s also not very authentic. However, guiding people to be able to critically see their situation, help them ask the right questions and help them figure out what works for them seems like much more fun!
Currently working on integrating design thinking into the burnout prevention and increasing performance training.